The 2010 Internet Retailer Top 500 report shows a shift by consumers to Internet shopping as opposed to brick and mortar. The report shows that e-commerce sales grew in 2009, while total sales fell. With even more options such as mobile commerce making shopping online quicker and easier, many consumers avoided trips to the store. Instead they flocked to the Internet to find which online retailers had the cheapest price, best deals and most product information.
The folks at Email Data Source took a look at the list of the biggest winners and the biggest losers and pulled data from Email Analyst to get a sense of how their email marketing efforts corresponded to their web sales performance. The results are tabulated below, and there’s no doubt that the two went hand in hand.
The retailers with the largest growth in email marketing efforts (as measured by the growth in the number of email campaigns, including their own campaigns and third party campaigns that link back to the retailer’s website) were Crocs.com, Express and Meijer.com.
| Retailer | 2009 Email Campaign | 2008 Email Campaign |
Email Campaign Growth |
Web Sales Growth |
| Crocs.com | 222 | 27 | 722% | 104% |
| Express.com | 385 | 94 | 310% | 238% |
| Meijer.com | 254 | 128 | 98% | 116% |
| The North Face | 103 | 52 | 98% | 63% |
| Golfsmith | 313 | 213 | 47% | -21% |
| Diapers.com | 117 | 129 | 37% | 104% |
| Green Mountain Coffee | 444 | 345 | 29% | 50% |
| Design Within Reach | 152` | 123 | 24% | -29% |
| Bidz.com | 1,911 | 4,897 | -61% | -47% |
Click here for a complete copy of the 2010 Internet Retailer Top 500 report