Understanding Email Reporting
Email Marketing Campaign reporting provides your clients with information to evaluate the performance of each campaign. Basic reporting includes: The numbers of messages sent and of those sent how many...
View ArticleEmail Marketing Efforts Correspond Directly to Web Sales Performance
The 2010 Internet Retailer Top 500 report shows a shift by consumers to Internet shopping as opposed to brick and mortar. The report shows that e-commerce sales grew in 2009, while total sales fell....
View ArticleHow Valid is an Email Open Rate?
Using the email open rate as a measurement of how well your campaign performed is not going to provide you with an accurate metric. The reality is that there is no reliable method for determining how...
View ArticleStudy Shows Email Remains the Dominant Direct Digital Marketing Channel
Our friends at e-Dialog recently carried out a study of 13,000 consumers to determine attitudes towards digital marketing. The study was an international study that includes consumers in Europe, the...
View ArticleHighlights from the newly released 2011 Marketing Sherpa Email Marketing...
For the eighth consecutive year, MarketingSherpa has conducted new research and comprehensively rewritten the 2011 Email Marketing Benchmark Report to provide marketers the data and insights needed to...
View ArticleHow to track your email campaigns using Google Analytics
Source: David Shaffey, Smart Insights I was prompted to write this how-to post since so many email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware...
View ArticleEmail Conversion Rates Are Up
Source: Repost from DMA website Epsilon reports that average email conversion rates were up significantly in the fourth quarter of 2010 over the previous quarter and over the previous year. While this...
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Gettin’ Granular: Segmenting Your Email Statistics
Source: Tim Falls, Deliverability.com Statistics are critical to any email campaign, be it bulk or transactional. In order to run efficient and effective campaigns, an organization must have in place...
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Get Silverpop’s 2012 Email Marketing Metrics Benchmark Study
What’s the average open rate? How many clicks do the best companies get? And how are our email programs performing against our peers? Get the answers to these commonly asked questions – sliced by...
View ArticleEmail Marketing 101: Metrics vs. Data
Many V12 Group clients ask which metrics best measure the success of individual campaigns. Honestly, defining that goal up front is the best way to build out a comprehensive email program. With each...
View ArticleEmail Frequency: How Many Emails Is Too Many?
Source: Jeff Jewett, optify Did you know that 35.4% of consumers report frequency as the primary reason for unsubscribing from a brand’s email (up from 30.7% in 2012)? Check out the “2013 Consumer...
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